Reclaiming Visibility & Voice

Every religion in the world has places of sacred pilgrimage. Some are the birthplaces of gods, some are thought to be gifts from the gods, some are centers of religious leadership, and some are simply beautiful places to worship. These destinations, awe-inspiring even to the people in their own religion, draw pilgrims from all corners of the world. A pilgrimage is a metaphor for life.

Vietnam is one of those places that sweeps you off your feet—not just because of its stunning landscapes and delicious food, but also because of its fascinating mix of tradition and modernity. While many Vietnamese still hold traditional values, the younger generation is incredibly forward-thinking and well-educated. That said, there are a few cultural nuances that might surprise you if you’re used to Western ways. To help you navigate your trip with ease (and avoid any awkward moments), here are five essential tips for traveling in Vietnam.

There’s a delicate tightrope between bliss and outright agony, and a skilled Thai masseuse will have you swinging between the two like a malfunctioning pendulum. One second, you’re melting into the mattress; the next, you’re questioning all your past decisions as she drills into a pressure point you didn’t even know existed. Meanwhile, the woman on the other side of the paper-thin curtain? Wailing like she’s summoning spirits. If you weren’t 100% sure this was a massage parlor, you’d swear she was either having a religious experience or giving birth to twins.

Hoi An, Vietnam, is a town that feels like a storybook come to life, with its lantern-lit streets, centuries-old architecture, and the gentle hum of the Thu Bon River. While many visitors are drawn to its famous landmarks, there’s an entirely different side to Hoi An that awaits those who venture beyond the usual tourist trail.